For the Beacon Lighting Summer 2020 collection release we wanted to create some excitement and insight about the story around the campaign. A story for social platforms was the decided medium and we wanted to use a combination of behind the scenes content and shots from the shoot.
I created style frames to ensure we captured the story and had the intended “summer road trip” vibe. Grainy textures and polaroids were used, along with the summer campaign creative elements, before rolling out the animation using Premiere Pro and After Effects.
Rachael K B 