In the lead up to the new Summer Collection release for Beacon Lighting we wanted to create some buzz about the new product releases and drive new sign ups to the VIP eDM list. A sneak peek video to share organically across our social platform profiles on Pinterest, Instagram and Facebook was the brief.
I used assets from our summer campaign to guide the creative including our stunning TVC footage, textures and typography elements, eventually editing and animating what became the final videos shared across in-feed and story placements.
Rachael K B 