A new brand for a passion project, a social account aiming to spread kindness in the world. The goal is to be a positive presence on Instagram, a platform often overshadowed by negativity. We believe that even the smallest acts of kindness can significantly impact someone’s day. Each small gesture contributes to a larger movement, fostering more kindness globally. Kindness Can make a difference.

For this project I worked on a logo and a series of social animation assets for the brand launch.

The logo needed to convey strength and confidence while remaining friendly. The Superior Title typeface was the perfect choice, with subtle adjustments made to the letterforms to bring some softness and approachability and give the brand a bespoke feel.

To build hype and grow the account presence, I created a series of videos to post each day in the lead up to launch as a countdown to the reveal of the logo.